Our world is changing at a very fast pace. And it’s global. Opportunities to fail and succeed have become bigger than ever. So brands need to adapt and take as much as a defensive approach, to prevent from viral bad mouthing coming from bad client experience, as an offensive one and be able to understand their clients and prospects with everyday more details, being closer to the so called “moment of truth”. To be able to do so, companies need to collect more data than ever, process it fast and make it easy to use and comprehend by decision makers. That requires investment in people resources and technology.
In a context where they keep being pressured to bring additional value with everyday less resources, researchers want to be able to deliver results almost in real time, and help to make more short term, tactical decisions. At the same time, technology offers the ability to look at more data everyday, coming from different sources, and this is where our clients face big challenges. SSI being a tech company, we help our clients understanding their customers’ world by connecting them with people from all over the world in real time, engaging them in surveys through their preferred device.
For being the leader in Europe in data collection, SSI is a technology company and everything we do requires a lot of investment in technology, to make sure we carefully blend sources of respondents, provide device agnostic sampling and deliver good data quality, in Italy like everywhere else in the world. In Italy, our clients have understood the power of technology in data collection. As an example, measuring digital ad effectiveness is something in which they do see a lot of value, and a few of them have been pioneers in it with us.